Simple and instant trend: FREAK'S STORE × LAWSON's INSTANT CHECK FLANNEL SHIRT
The combination of convenience and fashion
When it comes to LAWSON, the first thing that everyone thinks of may be a convenience store, but this time, it not only brings convenience, but also combines the trendy design of FREAK'S STORE to launch a single product that can quickly improve your dressing style - INSTANT CHECK FLANNEL SHIRT! This product takes "convenient and instant wear" as its core concept. Whether it is product design or packaging method, it shows new possibilities for the perfect integration of fashion and daily convenience.
WHAT IS INSTANT CHECK FLANNEL SHIRT?
This flannel shirt focuses on the concept of "INSTANT". The simple packaging is as intuitive and easy to use as ready-to-use food in a convenience store, but the content is high-quality clothing that is both comfortable and fashionable. The cooperation between LAWSON and FREAK'S STORE breaks through the scope of traditional convenience store products and brings the spirit of fast fashion into the convenience store shopping experience.
The shirt adopts a popular plaid design and comes in three classic colors: black, blue and dark blue (ネイビー). Each style is versatile and wearable, and is a UNISEX design suitable for both men and women. Whether it's daily commuting, weekend leisure, or outdoor activities, this shirt can easily do the job.
Why choose this shirt?
2. The versatile wear option "INSTANT CHECK FLANNEL SHIRT" stands out with its classic plaid design and slightly loose tailoring (ゆったりシルエット). It can be worn as an inner wear, as an outer wear, or even as a layering element. outstanding. Whether your style is minimalist, retro or street style, you can easily pull it off.
3. Easy to clean and take care of. It is convenient for daily cleaning and supports machine washing (washing machine is OK), which is undoubtedly a big advantage for busy modern people. There is no need for tedious care, and there is no need to worry about shrinkage or deformation. You can easily throw it into the washing machine.
4. Fashion is gender-neutral As a UNISEX design, this shirt is suitable for all genders, allowing you and your partner, family, and friends to easily wear it as a couple or family outfit.
Fashion options in convenience stores
The cooperation concept behind
FREAK'S STORE, as a Japanese local fashion brand, has always been famous for its functional and fashionable designs. This cross-border cooperation with LAWSON integrates trend elements into the most daily consumption scenarios, which not only shortens the distance between the brand and consumers, but also brings the possibility of being exposed to trends to more people.
LAWSON takes "convenience and quality" as its core. While providing basic daily necessities, it continues to explore diversified product categories. The shirt series launched this time is the best interpretation of the brand's innovative spirit.